Nike's New Atsuma Aims to Reduce Material Waste

Cutting patterns for athletic footwear produces a tremendous amount of material waste, so Nike is aiming to increase pattern efficiency with its new Atsuma lifestyle silhouette. A design that uses offcuts -- pieces of material that are normally discarded when a pattern is cut -- as part of its layered look, the Atsuma is an exercise in sustainability and the use of negative space alike.Dressed in a color scheme that combines elegant black and tan with vibrant orange, blue and teal detailing, the...